Change the Game to Beat COVID-19 Campaign

The Campaign was organized in 2021, around a “chain of good” on digital platforms. The idea is for each influencer to tag two profiles with which they have an affinity, using the hashtags #MudarOJogo and #Agenda2030paraVencerACovid. The 2030 Agenda for Sustainable Development refers to an action plan, negotiated within the framework of the United Nations, which places the eradication of poverty and the reduction of inequalities as global challenges and indispensable requirements for sustainable development. Brazil and 192 other countries that make up the United Nations (UN) have committed to implementing the 2030 Agenda. The initiative for this Campaign is from the Civil Society Working Group for the 2030 Agenda (GT Agenda 2030).